US technology companies find entry into Europe a complicated and often frustrating route, which can lead to failure if a comprehensive market entry strategy is not put into place at the outset.
US-based technology vendors are becoming increasingly attracted to expansion into Europe, something which comes as no real surprise as the IT market is currently estimated to be worth in excess of over $300bn. Expansion is made even more attractive by the relative strength of the Euro and British Pound to the Dollar, which of course improves dollar-based revenues. Continue reading
Welcome to our new StepMagna Blog!
We are extremely excited about this addition to our website and digital media strategy.
We plan to provide advisory information and opinions from subject matter experts on topics which are of interest to tech companies entering Europe for the first time, and those which already have a presence, and now wish to expand into new markets.
These topics will include market entry and Go-To-Market strategy, country and market investment opportunities and associated risks, and most importantly, market and regional trends.
If you haven’t seen our our newly updated website please feel free to do so at www.stepmagna.com and let us know what you think!